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Which Designer Bag Brand is the Most Underrated?

While there are a handful of premium designer bags that are always on the radar of handbag aficionados (think Louis Vuitton, Prada, Chanel, Chloé ect.), there are always a couple of brands that are most talked about each season. Currently Gucci and Fendi are having a major moment, and whether you agree or not, there’s no denying that both brands have been incredibly successful the last few seasons or so. And while the most popular brands among consumers tend to rotate, I’ve been doing a lot of thinking about brands that aren’t getting the attention they deserve.

My bag buying process usually begins in one of two ways. Either I get my heart set on a particular item and I dream of it, harp on it and tell everyone that will listen how much I want it, or I simply decide it’s time for a new bag but I don’t know exactly what it is that I want. The latter thought process is often when I realize how many underrated handbag brands there are out there.

Typically when I decide I want a new bag but I don’t know what, I break it down like so: First, I think about a shape that I may want or need, and then I’ll consult the big players, many of which I mentioned above, to see what they have to offer. I’ll then compare the options and think—long and hard!—until I make a decision. Style, quality, functionality and price are all factors I’ll then consider. I don’t really pay much attention to the brand at this point, as I’ve already narrowed it down and I’m picking from (what I consider to be) the best of the best.

But what about all of those other brands? The forgotten ones? You know, the ones that check off all of the points above but sort of fly under the radar? What about them? Why aren’t we giving them a second look?

A brand I always seem to forget exists is Mulberry. Established in 1971, the English brand is known for its timeless designs and quality craftsmanship. Mulberry’s products are timelessly classic with a quintessentially British feel. The designs are simple, and not overly trendy, which I like. They’ll easily compliment any outfit and could sit well in most handbag lovers wardrobes. The brand is known for its quality, which in today’s world when even the biggest designer names are having quality control issues, is huge. So tell me, why is it that I’m always forgetting about Mulberry as a solid option?

There are so many bag brands out there, almost to a point of an oversaturated market, so its easy for brands to get lost in the shuffle. Which bag brand do you think isn’t getting the attention it deserves? I’m giving Mulberry a second look, and below are some of my favorite picks from the brand right now.

1 / 6

Mulberry Small Amberley Crossbody Bag($850)

2 / 6

Mulberry Micro Bayswater Bag($1,027)

3 / 6

Mulberry Keeley Satchel($1,450)

4 / 6

Mulberry Millie Tote($1,295)

5 / 6

Mulberry Hampstead Bucket Bag($1,550)

6 / 6

Mulberry Keeley Embossed Croc Satchel($1,650)